Complete transparency
Every active compound is named, measured, and easy to verify on the label.
We make specialist-grade powder supplements easier to understand, with named compounds, standardized actives, and clear dosing on every label.


Every active compound is named, measured, and easy to verify on the label.
Ingredients are selected for relevant research, standardized dosing, and everyday use.
Every formula and batch record is reviewed before it reaches your cat.
Pet parents should not need to decode vague blends or exaggerated promises. We build formulas around named actives, disclosed amounts, and language that stays faithful to the evidence.


We combine careful formulation, transparent documentation, and practical guidance so every scoop is easy to understand.
Explore Formulas↗Thoughtful formulas for daily routines and real pet-parent questions.
From ingredient selection to batch notes, the details stay visible.
A closer look at the cats, routines, and real-life moments that keep our formulation work grounded.




Owners who want named compounds, clear dosing, and premium daily powders, not vague blends or overstated health claims.

“I finally know what’s in the scoop. The label lists the extract and the dose. That specificity is why we stayed with Nufur.”
“Warm about my cat’s routine, precise about the formula. No ‘revolutionary’ language, just clear support.”